The Business door · AI
I architect, code, deploy, operate, and strategize all my businesses using AI. I'll teach you to do the same.
AI is the one Business gap even the man who already has Business will admit to, because falling behind threatens the identity his success is built on. I'm about two years ahead, not because I'm smarter, not because I went to MIT for it, but because I went all-in early. This is the Business door. The three-leg integration is what you stay for.
The proof stack
Not 'I read about AI.' Built with it.
I don't teach AI from a slide deck. I architect, code, deploy, and strategize with it every day, across a real company, a real book, and a real platform. Here's the stack.
- 01
Built an AI-native company
OpticWise is the proof: live AI across marketing, sales ops, databases, research, and SOPs. Not a pilot. The operating model.
- 02
Wrote the book
Peak Property Performance: the playbook, given away. A rising tide raises all boats; the method is worth more in the open than locked in a 1:1.
- 03
Completed the MIT AI-strategy course
Three months plus a capstone at MIT's strategy-leadership program. It confirmed how I already thought about AI; it didn't teach me the spine. The spine is mine.
- 04
Built this platform with AI
The site you're reading, the Intake agent, the agent suite, built with Claude and Cursor. I am the case study I teach from.
- 05
Rebuilt a painter's website before he reached the end of the driveway
My house painter's son had built the business a website: all words and a couple of pictures. I asked if I could make a run at it. Before the painter reached the end of the driveway, I'd rebuilt it with clear calls to action and handed it over as a file. Five minutes. If I didn't have these tools, I would have never even tried.
- 06
Built a scholarship system in an afternoon
My stepson came up $15,000 short for the school year. On a Sunday, in about four hours, I built him a closed system that combs for scholarships weekly, gamifies the effort, and interviews him so the essays sound like him. I just took out all the ambiguity. I could have never done that before.
What members learn
The method, not the tools.
AI adoption isn't a tools problem; it's a process problem wearing a tools costume. Nail the process first; the tech multiplies it. Here's what I teach.
Thought Partner, Not Thought Leader
AI is your thought partner, never your thought leader. You cannot delegate your strategic thinking. The reframe: don't ask 'will AI replace me?'; ask 'what part of my job is uniquely human, and how do I use AI to spend more time there?'
Process before technology
Never build tech around a process you don't understand. Your best people work out how it should run, you hand it to the people who'll operate it, then you build the technology around the proven process. Throwing tech at a process you haven't figured out is the common mistake.
The four adoption dimensions
Breadth: lean on AI across every function, not one. Depth: the two-thirds rule, not handing over the wheel. Integration: into your real process, not a side experiment. Ownership: own the brain, keep your data; on a free platform you're educating the world.
Automation-first
The floor is integration: AI wired into how you actually work. The headline is the tasks you got yourself out of, not the tools you bought. Automate the mundane, free the strategic; at least half your day on the work that moves the business.
The two-thirds rule
AI does the first two-thirds: research and conceptualize. The last third (the decision and the strategy) is always yours. Make it interview you, one question at a time. Even when you agree with it, don't act until you've thought it through yourself.
The bridge
AI gets you in the door. The integration is what changes your life.
AI can be a business-based start: your body and your life are where it goes. The second half of life is your strongest: leaner, sharper, two years ahead of the market. But a sharper operator with a broken body and an empty life is still stuck. The three legs feed each other (energy drives performance drives meaning), and that bridge is the part no other coach teaches. AI is the door. The integrated life is the room.
Work with Bill
Learn to operate with AI the way I do.
The Group is where the AI method gets taught alongside the Body and the Being: twenty men, one pod, all three legs. Or, if you want me in your corner directly, Premium 1:1 is two or three clients at a time.
Life is a gift. It's meant to be pursued, shared, and savored. Not worked.